The Standard
Forged From Hard lessons
When you’ve lost everything — your name, your title, your future as you’ve imagined it—the only thing left is excellence.
Not as an aspiration, but as a discipline. As a demand you place on yourself when there is nothing left to protect but your standards.
I know that because I lived it. I once built my life around credentials —a career in law, a seat at the table. Control. Then, I lost it. No law license, incarcerated, humbled and forced to ask myself what remains when your reputation no longer carries your weight?
What remained was work. Structure. Standards! Since then, I’ve rebuilt — not in spite of the past, but because of it. I’ve grown several businesses, started charitable ventures and led from a place stripped of illusion; but, powered by grit, focus and relentlessness.
My companies are not just brands. Each, is a rebirth. Each, built on precision and the kind of obsessive standards that can only come from someone who knows what it means to have everything, lose it & have to start from zero.
When you can’t rely on entitlement or your reputation—you build on excellence and standards. That’s what I will always deliver.
The commitment to excellence and the highest standards possible, drives me each and every day.
"I am focused, driven more than ever, and that is dangerous. You can tell your friends I'm coming. Better yet, tell them I'm already here."-Richard Crosby
the standard in action
Application of the New Standard is a comprehensive methodology designed to eliminate risk and ensure exponential market dominance. It is the framework that guarantees every venture for Xsquire Brands is disruption-proof and optimized for conquest.
Legal Command & Risk Preemption
This is the application of attorney expertise to business design. We utilize insider systemic knowledge, gained from facing the system's failures, to reverse-engineer compliance. Every venture is built to preemptively eliminate regulatory vulnerabilities and litigation exposure. Legal clarity is our foundation, ensuring protection is absolute.
Operational Excellence & Absolute Reliability
We demand a "zero-tolerance for failure" mindset in logistics and execution. We implement ruthless efficiency across all supply chain and operational systems to ensure disruption-proof reliability. Every process is measured and optimized for unwavering execution, transforming systemic chaos into a predictable advantage.
Uncompromising Grit & Ethical Candor
This is the personal authority required to lead. We maintain a non-negotiable ethical standard and absolute professional candor. We eliminate tolerance for weakness, excuses, or mediocrity. This commitment ensures that integrity is a competitive weapon, underpinning the trust required for high-stakes institutional engagements and long-term dominance.
Strategic Dominance & Exponential Growth
We move past conventional market strategies to create multi-sector command. Utilizing The Blueprint methodology, every strategic decision is optimized not just for growth, but for exponential expansion and the rapid establishment of market ownership. For The Xsquire Portfolio, conquest is the only acceptable metric.
Consequence-Driven Foresight
We leverage the knowledge gained from enduring systemic testing and persecution to inform all future planning. We approach business with a depth of foresight others lack, anticipating hidden risks and ensuring that every plan is stress-tested against the ultimate cost of failure, resulting in Absolute Control over destiny.
"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly..."
Theodore Roosevelt